Sunpeak
Still paying full price for daytime power?
Sunpeak Energy · rooftop solar
Social media marketing · campaign kit
Sunpeak Energy: one month of social, planned
On-brand posts, a reel concept, a content calendar and an ad structure across Google, Meta and LinkedIn for a rooftop solar business.
Fictional business · sample data onlyPost grid
Instagram and Facebook creatives
Six sample posts in the brand's colours. Photos are illustrative, and no real customers are shown.
SunpeakYour roof can do more.
Rooftop solar for homes and businesses.
Sunpeak
1 kW
needs roughly 100 sq ft of shade-free roof
A site check confirms what fits.
SunpeakSolar for housing societies
Common-area lights, lifts and water pumps.
Sunpeak
Myth: solar stops in the monsoon.
Fact: panels produce less on cloudy days, not nothing.
SunpeakMeet the inverter
What it does, in five slides.
SunpeakFactory roofs, put to work
Book a site assessment.
Still paying full price for daytime power?
Sunpeak Energy · rooftop solar
How rooftop solar works, in 3 steps
Sunpeak Energy · rooftop solar
Book a free site assessment
Sunpeak Energy · rooftop solar
Book nowReel and story
A 15-second reel, frame by frame
Pick a frame to preview it in the phone.
Content calendar
November at a glance
A sample month: three to four posts a week, spread across channels. Filter by channel.
17 planned posts shown (sample plan)
Mon
Tue
Wed
Thu
Fri
Sat
Sun
1 Nov
2 NovBrand intro post · Instagram + Facebook
3 Nov
4 NovCommercial solar explainer · LinkedIn
5 NovReel: how it works · Instagram
6 Nov
7 NovSociety solar post · Facebook
8 Nov
9 NovMyth vs fact · Instagram
10 Nov
11 NovInverter carousel · LinkedIn
12 NovCustomer questions (FAQ) · Instagram + Facebook
13 Nov
14 NovStory: site visit day · Instagram
15 Nov
16 NovSubsidy explainer · Facebook
17 Nov
18 NovFactory roofs post · LinkedIn
19 NovReel: rooftop walk-through · Instagram
20 Nov
21 NovOffer: site assessment · Instagram + Facebook
22 Nov
23 NovPlanning guide (document) · LinkedIn
24 Nov
25 NovCarousel: monsoon care · Instagram
26 NovLive Q&A announcement · Facebook
27 Nov
28 NovStory: behind the scenes · Instagram
29 Nov
30 NovMonth recap and next steps · Instagram + Facebook + LinkedIn
InstagramFacebookLinkedIn
Paid campaigns
How the ad accounts would be structured
Campaigns, audiences and ads for each platform. Budgets are agreed with the business and are not shown here.
Campaign: Search · Rooftop solar leads Google Ads
Goal: site-assessment requests from people already searching.
- Ad group: Home rooftop solar · keywords like “rooftop solar for home”
- Ad group: Housing societies · “society solar installation”
- Ad group: Commercial · “factory rooftop solar”
- Negative keywords: jobs, training, DIY kits
Campaign: Brand Google Ads
Goal: show up cleanly when people search the Sunpeak name.
- Ad group: Sunpeak Energy brand terms
- Sitelinks: Homes · Businesses · FAQ · Book assessment
Sample ad preview
Sponsored · sunpeak.example
Rooftop Solar for Homes | Free Site Assessment
sunpeak.example/rooftop-solar
Systems designed around your roof and usage. Clear, itemised quotes and help checking subsidy eligibility.
Campaign: Leads · Site assessment Meta
Instagram and Facebook, using an in-app lead form.
- Ad set: Homeowners in the service area
- Ad set: Housing society committee members (interest-based)
- Ads: brand intro image, explainer carousel, 15-second reel
Campaign: Retargeting Meta
Reminds people who visited the website or watched the reel.
- Ad set: Website visitors (last 30 days)
- Ads: FAQ carousel, myth vs fact post
Sample ad preview
Sunpeak EnergySponsored · Instagram / Facebook
Thinking about solar for your society's common areas? Start with a free site check.
Book a free site assessment
Sign upCampaign: Commercial rooftop solar LinkedIn
For factories, warehouses and offices.
- Audience: plant heads, facility and admin managers in manufacturing
- Audience: owners and directors of small and mid-sized firms
- Ads: single image (factory roofs), document ad (planning guide)
Campaign: Thought leadership LinkedIn
Builds familiarity before a sales conversation.
- Ads: inverter carousel, month recap post
- Lead form: request a site assessment
Sample ad preview
Sunpeak EnergySponsored · LinkedIn
Your factory roof is unused space. See what a rooftop system could look like for your site.
Book a free site assessment
Learn moreThis kit shows the plan and the creatives only. It does not report or predict results; real performance depends on budget, market and offer.
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